THE NEW & IMPROVED FRESH MOVES MOBILE MARKET
Urban Growers Collective’s goal is to bring the benefits of healthy, locally grown produce and other nutritious foods to Chicago’s communities while supporting the growth of Chicago’s urban farmers. Our Fresh Moves Mobile Market is a bus that has been converted into a mobile farmers’ market. The “produce aisle on wheels” works toward closing the ‘food access gap’ by bringing produce to schools and community and health centers — places that folks already frequent — to help folks easily access nutritious produce. Customers board bus and shop for delicious local fruit and vegetables. The produce is priced to be affordable for all and to provide a fair return for the farmers.
Relaunched on November 9, 2020, Fresh Moves has the renewed opportunity to support healthy dietary choices by consistently increasing access to food at our partner sites, including schools, churches, and health and community centers. This collective approach creates a web of support to reverse diet-related diseases and health disparities. Connecting with children and their families is a critical concern.